Prices have increased for all of Apple’s services, including Apple Music, Apple TV Plus, and the all-encompassing Apple One membership. This is the first time the business has increased service costs in the US. A monthly Apple Music subscription now costs $10.99 as opposed to the prior $9.99 price. In contrast, the starting price of rival Spotify is $9.99 per month.
The monthly fee for access to Apple TV+ has increased from $4.99 to $6.99. Compared to competing streaming services, some of which have recently increased pricing, Apple TV+ offers a reasonable price. Additionally, the content library is smaller. While Netflix’s starting price is $9.99 per month, its rival Disney+ has a $6.99-per-month ad-supported service in the pipeline. Similar price increases will apply to some additional bundles and international markets. The price increases occur when global inflation and demand are accelerating quickly. Watch this video at Bloomberg Technology by Gurman to learn more.