Business executives with a limited or finite mindset cannot think expansively or see beyond short-term goals and profitability. In Simon Sinek’s view, adopting an infinite mindset means forgoing short-term goals in favor of making a meaningful, long-lasting impact on society. Leading with an endless perspective requires courage, support, and a clear vision. Most people prefer to focus on short-term objectives. Business owners should focus on factors other than shareholder returns, says Sinek.
Furthermore, he emphasizes the importance of running your business to protect the environment as well as your employees and customers. Ultimately, he believes leaders must provide people with a sense of belonging and that their lives and jobs are meaningful and purposeful. Per Sinek, “The true value of an organization is measured by the desire others have to contribute to that organization’s ability to keep succeeding, not just during the time they are there, but well beyond their own tenure.” Watch this vlog by Simon Sinek to learn more about the infinite mindset.
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