Navigating the new normal may be difficult when you do not know what to anticipate. Businesses prosper that adapt to the digital marketing culture change and trends. In comparison, those that do not keep up with the newest technological advances are more likely to fail. Competition is a driving factor in the digital age. And, if you want to expand your firm, you will need to keep up with the latest technologies and methods for boosting your digital visibility. This article at The Drum by Christopher Attewell speaks about five key trends to underpin digital marketing in 2022.
Five Culture Change Trends in Marketing
A Culture Change Adaptation
Businesses must adapt and adjust to fast-paced market developments to monitor and reach their clients. Due to the loss of third-party data, new and imaginative techniques to gather direct, first-party data, such as surveys and newsletter subscriptions, have emerged. Education about measuring audiences and using the supplied data will be a significant topic in 2022.
Advantages of First-Party Data
Firms are shifting their focus on building a personal, retention-driven connection with their audience as they adjust to losing what they had been expecting from third-party data.
Analytics and Automation in Google Analytics 4 (GA4)
To address the multi-device market, Google developed GA4 in a new framework of interaction and analysis that encompasses web, apps, streams, POS, games, etc. This has been possible by integrating machine learning and new attribution models into the privacy-compliant platform. The bespoke nature of GA4’s reports and dashboards ensures ease and visibility with its flexible, user-configurable reports.
The Growing Influence of Marketplaces
The e-commerce sector grew faster in April and May of 2020 than in the previous decade. Now, marketplaces are increasingly influential, encouraging sales diversity. Moreover, with the proliferation of social networks and shoppable platforms, businesses now have multi-channel lead sources.
Video is the King of the Content Sphere
According to a recent survey, 74% of marketers feel that video offers a better ROI than static photos. The consumer-led road has never been easier. However, it is vital to consider the benefits and drawbacks of each platform before developing customized solutions for your preferred media.
To read the original article, click on https://www.thedrum.com/opinion/2022/02/02/5-key-digital-marketing-trends-2022
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